Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.
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2 buyer-intent queries land on /blog/how-much-does-expense-software-cost instead of a pricing page
Google shows /blog/how-much-does-expense-software-cost (blog/resource page) for 2 transactional queries with 1,893 impressions.
- Impressions
- 1,893
- Avg. position
- 5.4
- Est. clicks / month
- +60–220
- Effort
- Medium
Strengthen /product/expense-management — 10 non-brand queries sit just below the top positions
10 non-brand queries ranking 5–20 with 13,278 combined impressions.
- Impressions
- 13,278
- Avg. position
- 11.0
- Est. clicks / month
- +195–1,090
- Effort
- Medium
Win more clicks for “expense tracking app for business” — position 3.2 but 3.3% CTR
Expected CTR at this position is around 6.4% on the calibrated curve.
- Impressions
- 2,911
- Avg. position
- 3.2
- Est. clicks / month
- +50–100
- Effort
- Low
Strengthen your Northwind comparison page to win evaluation searches
2 queries mentioning Northwind with 1,198 impressions; /compare/fabrikam-vs-northwind averages position 8.7.
- Impressions
- 1,198
- Avg. position
- 9.1
- Est. clicks / month
- +30–140
- Effort
- Medium
Win more clicks for “business expense tracker” — position 4.3 but 2.4% CTR
Expected CTR at this position is around 5.9% on the calibrated curve.
- Impressions
- 1,834
- Avg. position
- 4.3
- Est. clicks / month
- +40–70
- Effort
- Low
Move “corporate card software” from page two onto page one
Commercial investigation query at position 13.5 with 2,244 impressions.
- Impressions
- 2,244
- Avg. position
- 13.5
- Est. clicks / month
- +75–140
- Effort
- Medium
New buyer demand: “ai receipt scanning software”
Impressions rose from 94 to 1,050 versus the previous period.
- Impressions
- 1,050
- Avg. position
- 9.4
- Est. clicks / month
- +17–135
- Effort
- Medium
Capture Contoso evaluation searches with a dedicated comparison page
4 queries mentioning Contoso with 2,713 impressions and no comparison page ranking.
- Impressions
- 2,713
- Avg. position
- 18.4
- Est. clicks / month
- +35–175
- Effort
- High
Move “expense report software for small business” from page two onto page one
Commercial investigation query at position 11.2 with 1,880 impressions.
- Impressions
- 1,880
- Avg. position
- 11.2
- Est. clicks / month
- +55–110
- Effort
- Medium
Strengthen /product/receipt-capture — 7 non-brand queries sit just below the top positions
7 non-brand queries ranking 5–20 with 1,165 combined impressions.
- Impressions
- 1,165
- Avg. position
- 5.7
- Est. clicks / month
- +14–110
- Effort
- Medium
“expense reimbursement software” dropped 3.9 positions and lost 61% of its clicks
Position 4.0 → 7.9; clicks 119 → 46.
- Impressions
- 2,009
- Avg. position
- 7.9
- Est. clicks / month
- +40–80
- Effort
- Medium
/solutions/nonprofits is losing ground on 3 non-brand queries
Clicks from these queries fell from 86 to 20 versus the previous period.
- Impressions
- 1,647
- Avg. position
- 11.2
- Est. clicks / month
- +35–70
- Effort
- Medium
/product/mileage and /blog/best-mileage-tracking-apps are competing for 2 queries
/product/mileage and /blog/best-mileage-tracking-apps split 2,300 impressions; best position 8.6.
- Impressions
- 2,300
- Avg. position
- 10.7
- Est. clicks / month
- +25–55
- Effort
- Medium
“expense software for accounting firms” is ranking with a blog/resource page, not a solution page
Google shows /blog/expense-tips-for-accountants (blog/resource page) for “expense software for accounting firms” with 883 impressions.
- Impressions
- 883
- Avg. position
- 9.3
- Est. clicks / month
- +16–115
- Effort
- Medium
Move “accounting software expense integration” from position 7.8 into the top three
Commercial investigation query at position 7.8 with 727 impressions.
- Impressions
- 727
- Avg. position
- 7.8
- Est. clicks / month
- +20–90
- Effort
- Medium
Move “expense report template” from position 5.2 into the top three
Informational query at position 5.2 with 12,555 impressions.
- Impressions
- 12,555
- Avg. position
- 5.2
- Est. clicks / month
- +340–1,360
- Effort
- Medium
Move “how to track business expenses” from position 7.5 into the top three
Informational query at position 7.5 with 7,548 impressions.
- Impressions
- 7,548
- Avg. position
- 7.5
- Est. clicks / month
- +270–950
- Effort
- Medium
Move “what is a per diem” from position 6.6 into the top three
Informational query at position 6.6 with 7,304 impressions.
- Impressions
- 7,304
- Avg. position
- 6.6
- Est. clicks / month
- +270–860
- Effort
- Medium
New buyer demand: “expense policy automation tool”
Impressions rose from 0 to 605 versus the previous period.
- Impressions
- 605
- Avg. position
- 18.2
- Est. clicks / month
- +8–40
- Effort
- Medium
Move “travel expense policy example” from position 4.6 into the top three
Informational query at position 4.6 with 5,237 impressions.
- Impressions
- 5,237
- Avg. position
- 4.6
- Est. clicks / month
- +9–430
- Effort
- Medium
Move “erp expense management integration” from page two onto page one
Commercial investigation query at position 13.4 with 407 impressions.
- Impressions
- 407
- Avg. position
- 13.4
- Est. clicks / month
- +13–25
- Effort
- Medium
Move “expense report meaning” from position 8.0 into the top three
Informational query at position 8.0 with 2,187 impressions.
- Impressions
- 2,187
- Avg. position
- 8.0
- Est. clicks / month
- +60–280
- Effort
- Medium
Move “receipt organisation tips” from position 5.7 into the top three
Informational query at position 5.7 with 1,978 impressions.
- Impressions
- 1,978
- Avg. position
- 5.7
- Est. clicks / month
- +70–230
- Effort
- Medium
Move “simple spend management software” from position 7.1 into the top three
Commercial investigation query at position 7.1 with 49 impressions.
- Impressions
- 49
- Avg. position
- 7.1
- Est. clicks / month
- +2–6
- Effort
- Medium