Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.
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Click-through gapCommercial intent
Win more clicks for “expense tracking app for business” — position 3.2 but 3.3% CTR
Query “expense tracking app for business” · Page /product/receipt-capture (product page)
82score
Why it matters
You rank around position 3.2 for “expense tracking app for business”, where a typical CTR is roughly 6.4%, but only 3.3% of searchers click. Buyers are seeing you and choosing another result — often because the title and description do not match what they are looking for.
Suggested next actions
- 1Look at the live results for “expense tracking app for business”: ads, AI overviews or other features above the organic results can suppress CTR and change the right fix.
- 2Rewrite the title tag on /product/receipt-capture to mirror the searcher’s wording and lead with the outcome buyers care about.
- 3Rewrite the meta description with a concrete differentiator: who it is for, a key capability or pricing transparency.
- 4Compare CTR over the following four weeks; if it does not move, test a second variation.
Ranking page
| Page | Type | Clicks | Impr. | Position |
|---|---|---|---|---|
| /product/receipt-capture | product page | 96 | 2,911 | 3.2 |