Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.
Try it on your dataFabrikam (sample data)
Clicks · last 28 days
12.4k
Non-brand share of clicks
28%
Buyer-intent share of non-brand clicks
20%
Buyer-intent upside / month
+730–2,770
What deserves attention next
Highest-priority opportunities by commercial intent, size, confidence and effort.
2 buyer-intent queries land on /blog/how-much-does-expense-software-cost instead of a pricing page
Google shows /blog/how-much-does-expense-software-cost (blog/resource page) for 2 transactional queries with 1,893 impressions.
- Impressions
- 1,893
- Avg. position
- 5.4
- Est. clicks / month
- +60–220
- Effort
- Medium
Strengthen /product/expense-management — 10 non-brand queries sit just below the top positions
10 non-brand queries ranking 5–20 with 13,278 combined impressions.
- Impressions
- 13,278
- Avg. position
- 11.0
- Est. clicks / month
- +195–1,090
- Effort
- Medium
Win more clicks for “expense tracking app for business” — position 3.2 but 3.3% CTR
Expected CTR at this position is around 6.4% on the calibrated curve.
- Impressions
- 2,911
- Avg. position
- 3.2
- Est. clicks / month
- +50–100
- Effort
- Low
Strengthen your Northwind comparison page to win evaluation searches
2 queries mentioning Northwind with 1,198 impressions; /compare/fabrikam-vs-northwind averages position 8.7.
- Impressions
- 1,198
- Avg. position
- 9.1
- Est. clicks / month
- +30–140
- Effort
- Medium
Win more clicks for “business expense tracker” — position 4.3 but 2.4% CTR
Expected CTR at this position is around 5.9% on the calibrated curve.
- Impressions
- 1,834
- Avg. position
- 4.3
- Est. clicks / month
- +40–70
- Effort
- Low
Opportunity mix
Non-brand demand by intent
Share of non-brand impressions
- Transactional
- 2.0% · 63 clicks
- Commercial
- 40% · 612 clicks
- Informational
- 58% · 2,755 clicks
Where search visibility lands
Clicks and impressions by page type, including brand searches.
| Page type | Pages | Clicks | Impressions | CTR |
|---|---|---|---|---|
| homepage | 1 | 8,122 | 14,518 | 56% |
| blog/resource page | 10 | 2,859 | 60,391 | 4.7% |
| pricing pagecommercial | 1 | 598 | 1,256 | 48% |
| product pagecommercial | 5 | 494 | 26,658 | 1.9% |
| customer stories pagecommercial | 1 | 86 | 691 | 12% |
| company page | 1 | 68 | 252 | 27% |
| docs/help page | 1 | 50 | 340 | 15% |
| solution pagecommercial | 2 | 38 | 3,527 | 1.1% |
| comparison pagecommercial | 1 | 20 | 1,198 | 1.7% |
| integration pagecommercial | 1 | 19 | 1,134 | 1.7% |
Estimates use a conservative click-through curve calibrated to this site's own non-brand data where volume allows. They help rank work; they are not forecasts, and PipelineMap does not estimate revenue.