Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.
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Intent mismatchTransactional intent
2 buyer-intent queries land on /blog/how-much-does-expense-software-cost instead of a pricing page
Query “expense management software pricing” · Page /blog/how-much-does-expense-software-cost (blog/resource page)
88score
Why it matters
Searchers using 2 transactional queries expect a pricing page, but Google is showing your blog/resource page (/blog/how-much-does-expense-software-cost). A mismatched page usually earns fewer clicks and sends visitors who cannot find what they came for.
Suggested next actions
- 1Decide whether /pricing should be the primary page for 2 transactional queries; if so, make sure it fully answers what these searchers need. Explain plans or the pricing model, what is included, and common pricing questions — even ‘contact us’ pricing benefits from explaining how pricing works.
- 2Link from /blog/how-much-does-expense-software-cost to /pricing prominently, with anchor text close to “expense management software pricing”.
- 3Refocus /blog/how-much-does-expense-software-cost on the informational angle so it supports /pricing instead of competing with it.
Queries in this opportunity
| Query | Intent | Clicks | Impr. | Position |
|---|---|---|---|---|
| expense management software pricing /blog/how-much-does-expense-software-cost | Transactional | 52 | 1,497 | 5.4 |
| expense software cost per user /blog/how-much-does-expense-software-cost | Transactional | 11 | 396 | 7.2 |
Ranking page
| Page | Type | Clicks | Impr. | Position |
|---|---|---|---|---|
| /blog/how-much-does-expense-software-cost | blog/resource page | 52 | 1,497 | 5.4 |