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PipelineMap

Sample workspace. “Fabrikam” is a fictional company and this is generated illustrative data, analysed by the real PipelineMap engine. Read-only.

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Striking distanceInformational intent

Move “travel expense policy example” from position 4.6 into the top three

Query “travel expense policy example” · Page /blog/travel-expense-policy (blog/resource page)

67score

Why it matters

“travel expense policy example” is an informational query — people searching it are researching the problem your product solves. You already rank at position 4.6, so Google considers /blog/travel-expense-policy relevant; moving up is usually faster than ranking a new page from scratch.

Suggested next actions

  1. 1Review the results ranking above you for “travel expense policy example” and list what they cover that /blog/travel-expense-policy does not.
  2. 2Make the topic explicit on /blog/travel-expense-policy: title tag, H1 and at least one subheading should reflect “travel expense policy example” naturally.
  3. 3Add 3–5 contextual internal links to /blog/travel-expense-policy from relevant pages, with descriptive anchor text.
  4. 4Re-check position and clicks 4–6 weeks after publishing changes.

Ranking page

PageTypeClicksImpr.Position
/blog/travel-expense-policyblog/resource page3295,2374.6